What You Get

The Full
Picture.

Every deliverable. Every decision. Every number. No surprises after you sign.

The Offer

One Build.
Two Assets.
Yours Forever.

Every engagement produces two things: a custom 5–6 page website and a hyper-targeted local SEO landing page. The site is your digital home — it tells your story, shows your work, and builds the trust that makes a homeowner pick up the phone. The landing page is built to rank for one specific search in your market and convert the visitor who finds it.

Both are hand-coded from scratch. Both are yours permanently. Neither requires a monthly payment to stay live.

01
Custom 5–6 Page Website

Built from scratch in clean HTML, CSS, and vanilla JavaScript. No WordPress, no page builders, no template underneath. Every page serves a specific job in the visitor's journey — from first impression to the moment they decide to call. Mobile-first, fast-loading, and structured for local search from day one.

Hand-coded Mobile-first SEO-ready GA4 + GSC Schema markup Yours forever
02
Hyper-Targeted Landing Page

One page, one search query, one city. Built to rank for a specific combination of your trade and your market — the exact phrase a homeowner types when they need what you do. Every additional landing page expands your footprint. Each one is a permanent asset that compounds value over time.

Local SEO Keyword-targeted Unique copy FAQ schema Lead tracked Compounds over time
Inside the Build

Every Page
Does a Job.

01
Homepage

Your first impression and your strongest conversion page. Tells the visitor who you are, who you serve, and why you're the right choice — without wasting their time. Every element earns its place.

02
Services

What you do, in detail. Structured to answer the questions homeowners are privately asking before they call — what's included, how it works, what it costs. Removes the guesswork that sends them elsewhere.

03
Portfolio / Work

Your best projects, presented with craft. Not a gallery of thumbnails — a curated display of what you're capable of. The page that closes the deal for a homeowner who's close but not certain.

04
About

The page homeowners read when they want to know who's actually showing up to their house. Your story, your standards, and why you do this work. Builds the trust that a list of services alone never does.

05
Contact

Clean, fast, frictionless. Click-to-call, contact form, and optional booking link. Every conversion path present. The last page a visitor sees before they become a lead — it doesn't get in the way.

If the build warrants it
Page 6 — Optional

Depending on your trade and situation, a sixth page may be added — a detailed service breakdown, a testimonials page, or a trade-specific focus page. Built when it genuinely adds value, not to hit a number.

The Code
Yours. Every file delivered.
The Domain
Yours. Registered in your name.
The Hosting
Your account. ~$20/mo direct to Netlify.
Pricing

No Hidden
Numbers. Ever.

Founding Rate — Available Now
$2,500
One-time · First clients only
  • Custom 5–6 page website
  • One hyper-targeted landing page
  • Full SEO setup — title tags, schema, GSC, GA4
  • Domain, DNS, hosting, and SSL setup
  • Monthly performance reporting — free, forever
  • You own everything, permanently

The same build. The same standard. The founding rate exists because building the portfolio matters as much to JW as the work matters to you. When these spots fill, the price moves to $5,000 and stays there.

Standard Rate
$5,000
One-time · After founding spots fill
  • Custom 5–6 page website
  • One hyper-targeted landing page
  • Full SEO setup — title tags, schema, GSC, GA4
  • Domain, DNS, hosting, and SSL setup
  • Monthly performance reporting — free, forever
  • You own everything, permanently

Identical deliverables. Identical standard. The work doesn't change when the rate does.

Additional Landing Pages
$3,000

Not part of the initial build — and not something you need to decide now. Most clients don't ask about additional pages until they see what the first one produces. When the leads start coming in from one city, the next city becomes an obvious conversation. Each page is $3,000 flat. No introductory pricing, no exceptions.

Real Questions
Every site includes a homepage, services page, portfolio page, about page, and contact page. Depending on your trade and situation, a sixth page may be added — a detailed service breakdown, a testimonials page, or a trade-specific focus page. Every page is built to serve a specific job in the visitor's journey — not just to hit a number.
WordPress sites carry significant overhead — plugins, themes, and platform bloat that slow load times, create security vulnerabilities, and add complexity you'll pay someone to maintain indefinitely. A hand-coded site loads faster, has no attack surface beyond the files themselves, and has no platform dependency. You own clean code that works — not a configuration of someone else's system that you're renting access to.
Every page ships with proper title tags, meta descriptions, schema markup, semantic HTML structure, canonical URLs, and a sitemap submitted to Google Search Console on launch day. The landing page is built around a specific local search query — your trade plus your city — with the keyword in the URL, the H1, and throughout the copy. This is the technical foundation most contractor sites completely skip. It doesn't guarantee page one overnight, but it's the correct structure Google needs to understand what you do and where you do it.
The homepage tells your story. The landing page ranks for a search. A roofer in Knoxville doesn't rank for "roofing contractor Knoxville" on their homepage — they rank on a page built specifically for that query, with the keyword in the URL, the headline, the copy, and the schema. The landing page is a targeted asset — each one targets one city and one service. As you add pages, your footprint grows and compounds.
The main site typically takes 2–4 weeks from kickoff to launch. The landing page follows immediately after. The biggest variable is how quickly photos and feedback come back — the build itself moves fast. You'll see the work before it goes live and have the chance to request changes before anything is published.
No. You pay once for the build. Your site lives on your own Netlify account — typically around $20 per month paid directly to Netlify, nothing to The Way Digital. Monthly performance reporting is included free for as long as the relationship is active. There is no situation where you lose your site because you stopped paying someone.

Still have
a question?

The only question worth asking is whether this makes sense for your specific trade and market. That's a five-minute conversation — no pitch, no pressure. Just an honest look at what's possible.

Let's Talk

Your Work
Deserves to Be Found.

We work with contractors who take pride in their craft. If that's you, the founding rate is still available — and the conversation costs nothing.

Start Your Project Or call JW   865-226-9173